We listen to your business goals and help you to clarify that they are part of a strategy focused on search engines. We identify your target market, your competition and present the profiles of your users.
Joomla Toronto uses a variety of paid and free tools (Google AdWords Keyword Tool, Keyword Discovery, Wordtracker, and more) to generate a first comprehensive list of all keywords for your industry. To identify your best terms, we perform various tests and analyse based on competition terms and volume of local or global searches.
We make a careful choice of keywords for your target and your budget. Indeed, much of the search keywords is choosing your battles. We assess your current position or potential impact on the terms chosen, by which the overall strategy of onsite and offsite optimization.